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Market Intelligence Program

Seven out of 10 products fail because entrepreneurs don’t understand their customers and competitors. Knowing the marketplace that you plan to do business in is a vital part of growing your startup. Kamloops Innovation clients now have access to market research that will help move your business forward.

The MaRS Market Intelligence Program (MIP) helps entrepreneurs make decisions about their product by providing current, relevant and timely information about their industries, competitors, markets, potential investors and partners, intellectual property and best business practices.

Now available to eligible British Columbia companies for $500, the Market Intelligence Program provides companies with access to thousands of proprietary reports from top-tier research firms and advice from experienced industry analysts based at MaRS Toronto.

Market Research Request Form

Application Deadlines
September 30, 2016 | December 31, 2016
Send application to

Download Application

What's Included

Market research reports covering ICT, Health and Cleantech provided by databases, such as:

  • BCC Research
  • Bloomberg New Energy Finance
  • Euromonitor International
  • Forrester Research Inc.
  • Frost & Sullivan
  • GlobalData
  • HiMSS Analytics
  • Lux Research
  • Packaged Facts

One report request with two follow up requests for clarification and questions.

Question Focus Areas

  • Market segmentation
  • Size of market
  • Growth rates
  • Types of business models
  • Purchasing habits
  • Demographic data
  • Industry trends
  • Customer segment characteristics
See Sample Case Study Questions

Why Use MIP?

  • Complete pitch deck for investor presentation
  • Develop launch strategy
  • Refine market validated product (MVP)
  • Complete business plan
  • Fine tune patent strategy
  • Understand local and international market

Eligibility Criteria

Canadian startups with under $1M in revenues in the past fiscal year and under $5M raised in private investments since established.
The company must also fit into one of the categories below:

ICT & Entertainment

  • Online and mobile apps
  • Digital multimedia
  • Gaming
  • Hardware
  • Software
  • Telecommunications

Health & Life Sciences

  • Medical devices
  • Therapeutics
  • Diagnostics & Imaging
  • Healthcare IT
  • Agriculture
  • Foods & natural products

Cleantech & Advanced Materials

  • Renewable energy
  • Physical sciences
  • Environment
  • Advanced materials
  • Manufacturing

Application Process

  1. Fill out application: EiR and client complete request form and send to Amanda Chan
  2. Submit Application: Programs team reviews request form and sends it to MaRS on behalf of the client.
  3. Confirmation & Results: The MI team will provide research results in 5-10 business days.

Download Application