Technical and non-tech entrepreneurs came together to take part in a high-level workshop on Market Research and Product Marketing by marketing expert, Dave Thomas. The session was a fantastic, free, opportunity for the Kamloops business community to get the inside scoop from a seasoned professional.
Dave Thomas shared his insights about marketing locally and around the world. Dave is a Mentor in Residence at SFU, the General Manager of the Canadian Financing Forum and a Partner in Rocket Builders ‘Market Readiness Program’. Topics covered included market research, technology adoption models, understanding consumers, social media, “whole” solution offerings, product positioning, and pricing. He even taught us a little something about sailing in Vancouver.
Dave’s slides from his informative presentation can be found here: NVBC Marketing
Thanks again to New Ventures BC and the Discovery Foundation for allowing us to bring such a great speaker and experienced entrepreneur to Kamloops!