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Startup Academy: The Opportunity – Is There a Market for My Idea?

Startup Academy: The Opportunity – Is There a Market for My Idea?
October 25, 2017 @ 4:00 pm – 5:00 pm
TRU Generator - House of Learning Building
900 McGill Rd
Kamloops, BC V2C 6N6

How do you know if your idea is a viable business? How can you measure your business opportunity?

When developing your business idea, knowing who the buyers in organizations are and “what’s in it for them” is important.

This session will focus on understanding the value your business idea brings to the table, how to size a market, and understand the potential dollar value of your market. At the end of this session, you will know how to size a market and its potential dollar value – an important step for evaluating the business opportunity. Having a business idea is great, but knowing that there is a potential market for it is even better!


Who is this for?

  • You’re interested in starting a business (you don’t need an idea to participate)
  • You’ve recently started a business, but looking for the next steps
  • You want to hear what other students and entrepreneurs are working on
  • You’re interested in learning about entrepreneurship

Startup Academy is a series of sessions helping entrepreneurs learn the skill set to evaluate business ideas, identify ideal customers, and develop a pitch. Each session focuses on a different topic. Led by John Zubak, an Entrepreneur-in-Residence at Kamloops Innovation & TRU Generator, participants will connect with other entrepreneurs on the same path, meet with experienced mentors and industry experts, and learn how to move their business ideas forward.