Startup Basics: Branding Basics
A brand is more than the colors and logo you use on your business card or the domain you use for your website. Often the first part of your business a customer will interact with, your brand is a strategy you can put into action to build trust with customers, make company aligning decisions and create a cohesive offering for your clients and investors alike.
In this workshop we will cover:
- How to create a lean brand strategy
- Where to spend your time and money as a startup
- What you can do yourself and what to outsource
- Resources and examples
About Startup Basics
We know that entrepreneurship can often seem daunting or be intimidating to those first starting out. The Kamloops Innovation Startup Basics Series helps minimize this fear by providing entrepreneurs and startup-curious with the tools they need to get started. Through the Startup Basics Series, Kamloops Innovation provides mentorship, resources, and tools to help entrepreneurs structure and curate their ideas while in the first stages of their startup. Entrepreneurs who participate in the Startup Basics Series often go on to graduate into our more extensive programs like the Market Validation Training and Venture Acceleration Program, and onto starting their own companies creating significant benefits for the community.
The Startup Basics Series is a relaxed classroom style program split into distinct topics that bring entrepreneurs and startup-curious through the basics of forming a business plan and documenting their ideas. Sessions are presented by Kamloops Innovation staff, EIR, mentors, partners, and alumni. Each session is designed to educate on the fundamentals needed to transform an idea into a startup; passion into a paycheck.