Contact us on 250.434.0200 or

Startup Basics: Positioning Statements

Startup Basics: Positioning Statements
January 16, 2020 @ 6:30 pm – 7:30 pm
TRU Generator
805 TRU Way
Kamloops, BC V2C 0C8
Mario Reyes Castro

Startup Basics: Positioning Your Startup

It’s time to start focusing on what exactly it is your business does, who your customers are, and how you differentiate from your competitors. In this workshop, you will be guided through writing your businesses’ positioning statement and learning how to determine what your minimal viable product is.


In this workshop we will cover:

  • 6 Steps to Building a successful positioning statement including identifying your competitors and target market
  • Finding and owning your companies value
  • Identifying differentiators from your competitors
  • Minimal Viable Product – The importance of avoiding feature creep

About Startup Basics

We know that entrepreneurship can often seem daunting or be intimidating to those first starting out. The Kamloops Innovation Startup Basics Series helps minimize this fear by providing entrepreneurs and startup-curious with the tools they need to get started. Through the Startup Basics Series, Kamloops Innovation provides mentorship, resources, and tools to help entrepreneurs structure and curate their ideas while in the first stages of their startup. Entrepreneurs who participate in the Startup Basics Series often go on to graduate into our more extensive programs like the Market Validation Training and Venture Acceleration Program, and onto starting their own companies creating significant benefits for the community.

The Startup Basics Series is a relaxed classroom style program split into distinct topics that bring entrepreneurs and startup-curious through the basics of forming a business plan and documenting their ideas. Sessions are presented by Kamloops Innovation staff, EIR, mentors, partners, and alumni. Each session is designed to educate on the fundamentals needed to transform an idea into a startup; passion into a paycheck.